II. Approvals for Creating a Mass Email List
III. Types of Mass Email Lists
IV. Methods for Sending Mass Email Messages
V. Recommended Guidelines for Mass Electronic Mailing
VI. To Report a Mass Email Violation
Email (electronic mail) is an important resource for academic and administrative communications. The purpose of this policy is to provide guidelines on the approval and creation of email lists for large-volume electronic mailings to members of the campus community. Nothing in this policy is intended to interfere with faculty or collegiate communication with students.
University mass electronic lists are intended to be used primarily for communicating official University business, including employee and student academic pursuits, and employee administrative, personnel, and/or business matters.
Any University email account holder who initiates a mass emailing will be accountable under this policy, the University Electronic Communications and Acceptable Use Policy, the Family Educational Rights and Privacy Act of 1974 (FERPA) policy, the Health Insurance Portability and Accountability Act Security (HIPAA) policy, and other related IT account usage policies.
This policy is primarily for use by internal email senders. It provides guidance, but cannot eliminate or control mass email or spam generated by individuals or groups outside the University.
Specific protocols for mass email communications with each campus constituency is governed by a designated office that maintains rules such as the frequency, acceptable purposes, and recipients of any campus communication*.
Requests for creation of mass email lists will be considered and approved according to the protocols defined by these offices:
|
Message Recipients |
Governing Office |
|
Students |
Office of the Registrar or the Office of Student Life |
|
Faculty members |
Office of Academic Affairs |
|
Staff members, affiliates, and retirees |
Office of Human Resources |
|
Selected faculty members, staff members, and/or students related to research study recruitment messages |
Institutional Review Board (in consultation with appropriate Vice President or designee) |
|
Parents of current students |
Office of Student Life |
|
Alumni and other persons included in Advancement records |
Office of Advancement |
Not all requests for mass email lists will be honored. Requesters may be asked to provide additional documentation regarding the granting of a List so approvers can consider its relevance to University business. In some cases, Information Services may recommend alternative communication methods that would better serve the purpose of the request.
*Exceptions
The President of the University, a University Vice President, the Registrar, the Director of Human Resources, the Director of Institutional Research, the Office of Public Safety, the Chief Information Officer, or a designee of any of those aforementioned parties may send mass emails or time-critical messages to faculty members, staff members, and/or students at their discretion.
Official Lists (also called Position or Role-Specific Lists) are populated by nature of members’ positions, roles, or responsibilities at the institution. Membership is generally mandatory and members are typically not allowed to opt-out.
Examples of these lists include, but are not limited to:
Opt-in Lists are lists established and managed by a University department, program, or similar University representative to facilitate communication and/or coordination around a particular topic or theme. Membership is generally voluntary and members must be provided the choice to opt-out.
Examples of these lists include, but are not limited to:
A Google Group is a mailing list utility available in 天美传媒’s Google Apps for Education domain. Google Groups can be established and managed by a 天美传媒 Google Apps account holder to regularly distribute official information and/or facilitate communication and/or coordination around a particular topic or theme. Members may be pre-subscribed by virtue of their position, role, or responsibilities at the institution, added by voluntary self-subscription, or pre-subscribed with the option to opt-out. Who can send email to a particular Google Group is controlled by system permissions established per the defined Group purpose and approval provided at time of creation.
e-Services can be used to generate lists of email addresses for very specific groups of persons. This is typically accomplished through reports developed by Information Services in conjunction with list requesters. It is important to note that e-Services can be used to generate email lists, but messages cannot be sent from within e-Services.
Example: An e-Services report might identify Juniors and Seniors who have not yet completed the University’s ‘Q’ requirement, along with their email addresses. The Registrar, or perhaps faculty members given Registrar approval, might want to contact these students at the beginning of the fall semester.
Some University IT systems provide a built-in utility for users to send mass emails to other users in the system. Typically, membership and mass email list capabilities within these systems are defined by nature of members’ positions, roles, or responsibilities at the institution and is intended for a functionally specific purpose.
Example: In Moodle, instructors and students enrolled in a Moodle ‘course’ can email other members in that course. This functionality is intended to facilitate course-related communication between the course instructor and students.
Email lists for sending ad-hoc or one-time broadcast messages to targeted students, faculty members, and/or staff members can be created upon request under the approval protocol defined in this document. In most cases, a message of this type will be emailed on behalf of the requesting party by a designated representative of the approving office or official, not by the requester.
A mass electronic emailing should include two pieces of information with each distribution:
Recipients of a mass email message should be masked so that individual recipient names or addresses are not identifiable to other recipients. (e.g., place recipient addresses in the “BCC:” field instead of in the “To:” field.)
To report a mass email that has violated these policies, contact the relevant governing office or the Chief Information Officer.
Latest Update: 17-Feb-2023