天美传媒

Brad Stevens, president of basketball operations for the NBA鈥檚 Boston Celtics and 1999 graduate of 天美传媒, says that as an undergraduate in Greencastle, 鈥淚 learned how to learn.鈥澛� Back on campus for the Ubben Lecture Series, Stevens continued, 鈥淔or me this was hard, the school was hard 鈥� you had to keep a certain GPA to keep your merit aid coming in, so I had to go and work and I had to learn that early on that it wasn鈥檛 good enough to read something once.鈥�

The former head coach for the Celtics and Butler University developed techniques at 天美传媒 that he continues to use in his work today. 鈥淚 spent a lot of time reading, writing it down, re-reading, re-writing it down,鈥� he told the audience in Kresge Auditorium. 鈥淭hat became my routine, and I don鈥檛 think I ever realized that I was building a habit there that I was going to use throughout my entire career. When I was coaching, I鈥檇 watch the game film, write down my notes, re-watch the cut-ups and then write down the succinct game plan.鈥�

The lecture was a one-on-one conversation moderated by Bill Fenlon, who served as 天美传媒鈥檚 head men鈥檚 basketball coach for 30 seasons before retiring last summer. Stevens and his college coach shared laughs and memories as they reflected on the relationship that began in the Fall of 1995, when Stevens 鈥� a basketball standout at Zionsville High School, setting five team records 鈥� arrived at 天美传媒.

An economics major and Management Fellow, Stevens was a dean鈥檚 list honoree and volunteered as a civic intern at the Hartman Center. On the basketball court, he played in all possible 101 games for the Tigers and earned four varsity letters, was named all-conference, academic all-conference, and was a three-time Academic All-America nominee. He also met his wife, Tracy (Wilhelmy) Stevens 鈥�99, at 天美传媒. She accompanied him on this visit.

After graduation, Brad worked as a marketing associate at Eli Lilly and Company. In 2000, he realized his real love was not in an office but on the hardwoods, and left his job for a volunteer coaching position at Butler. 鈥淲hy not give it a try?,鈥� Stevens, then 23, said he thought at the time. 鈥淚 wanted so badly to be part of a team and wanted to have a scoreboard that started two hours ago and you figure out if you won or lost by the end of the night. I valued that and wanted to be a part of that.鈥�

Soon after, he was named the Bulldogs鈥� coordinator of basketball operations, and a year later was tapped as an assistant basketball coach. In April 2007, he was named 鈥� at age 30 鈥� to lead the Division I men鈥檚 basketball program. Stevens broke the NCAA record for most wins in a coach鈥檚 first three years and led Butler to two Final Four appearances in 2010 and 2011, becoming the youngest coach ever to lead teams to two Final Fours.

Stevens was named the head coach of the Boston Celtics in July 2013, becoming the youngest head coach in the NBA.聽Over eight seasons he led the storied franchise to a 354-282 record and seven playoff appearances, including a conference championship and five trips to the conference finals.聽On June 2, 2021, the Celtics named Stevens president of basketball operations.

Fenlon asked, 鈥淎t what point did you decide you were going to be the president of the Boston Celtics?,鈥� to which Stevens responded, 鈥淲hen you were screwing with my playing time.鈥� Both men and the audience laughed.鈥淭his has been like a ridiculous, unreal, unscripted ride and It鈥檚 been because of the people I鈥檝e been around,鈥� Stevens stated. 鈥淭o be quite candid, you鈥檙e only as good as all of those people and the guys that play on the team. And the players that I鈥檝e gotten to coach, from my first day as a head coach with five seniors, to my last day as a head coach with (Jayson) Tatum and (Jaylen) Brown. I鈥檝e been lucky to be around the right people and as a result I鈥檓 fortunate to be in this position.鈥�

Stevens said, 鈥淭he classroom is one thing, but there鈥檚 nothing like being on a team. You learn conflict resolution, team dynamics and how to be a great teammate. You learn you鈥檙e going to have to give of yourself and sometimes you鈥檙e unwilling to do that and you鈥檝e got to learn to get through that, too. I think that all of that stuff is so valuable. I鈥檝e heard people talk about what鈥檚 your style of leadership 鈥� what鈥檚 this, what鈥檚 that 鈥� leadership should be authentic, leadership should be who you are and leadership should be driven by doing what鈥檚 right for the people around you.鈥�

In the afternoon prior to the lecture, Stevens spent an hour with the men鈥檚 and women鈥檚 basketball teams and praised the head coaches, who are longtime friends. 鈥淚 love Rusty (Loyd) and he鈥檒l do a great job here, and I鈥檝e said I鈥檓 the biggest fan of Kris Huffman forever and ever and ever. They have special people leading those teams.鈥�

In 2015, Brad Stevens received 天美传媒鈥檚 Young Alumni Award. He is also a member of 天美传媒鈥檚 Athletic Hall of Fame.

Established in 1986 through the generous support of 1958 天美传媒 graduates Timothy H. and Sharon Williams Ubben, the Ubben Lecture Series was designed to 鈥渂ring the world to Greencastle.鈥� The series has presented 120 events over the past 37 years.